Honestly? Run the comparison any way you want — Lee Jae-yong wins by a landslide every single time lmaooo. No WONDER Jung Yong-jin has been seething his whole life.
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그냥 압도적으로 이재용 정용진 비교하면 이재용 승이자나... ㅋㅋㅋㅋ 정용진이 너무 열폭할만함
funnytheqoo
New Recruit · S3E16
Episode 16 of *New Recruit* unleashed the internet's favorite sport: ranking chaebol heirs against each other. This week's obsession? A ruthlessly thorough side-by-side of Jung Yong-jin (Shinsegae heir) vs. Lee Jae-yong (Samsung heir) — height, looks, management skills, star power, and yes, even earlobe surgery. The verdict was swift and merciless: Jung loses in almost every category. Korean fans on theqoo weren't even being dramatic about it. They called it simply "stating facts." The twist that broke the thread? Jung apparently had cosmetic surgery on his earlobes — a detail so absurd it hijacked the entire conversation and became the episode's signature punchline. Korean fans debated whether the comparison was 올려치기 ("hyping up" Lee Jae-yong) or just 내려치기 ("dunking on" Jung Yong-jin). The consensus: Lee Jae-yong literally did nothing — Jung dug his own grave. One commenter even cracked that Jung's name contains the characters for "lost to Jae-yong" — a phonetic pun on 정용진 (이재용한테 진). "Lee Jae-yong doesn't even think about him — Jung Yong-jin has been shadow-boxing his cousin his entire life. This is what an inferiority complex looks like." Fans are already bracing for whatever humiliation Episode 17 delivers.
12d ago
🔥 Hot Moments
A comprehensive head-to-head comparison of Jung Yong-jin vs. Lee Jae-yong across every measurable category — height, looks, management ability, star power, even earlobe surgery — with Jung losing nearly every round
Jung Yong-jin is the heir of Shinsegae Group (major retail/department store conglomerate); Lee Jae-yong is the Samsung heir — both are among Korea's most powerful chaebol families and are same-age cousins
Revelation that Jung Yong-jin had cosmetic surgery on his earlobes, with fans unable to stop commenting on how unnatural they look
Earlobe fillers and surgery briefly trended in Korea after beauty influencers promoted them as signs of wealth and good fortune in face-reading (관상)
A fan's joke that the original comparison thread read like content from a family group chat — the kind of casual, merciless roasting that happens between relatives
"Family group chat" (가족 단톡방) is a universally understood Korean cultural reference — it's where no one holds back
Thread debate over whether praising Lee Jae-yong in this context counts as genuine "hyping up" (올려치기), with most fans arguing Jung simply collapsed the floor beneath himself
올려치기 means artificially elevating someone; 내려치기 means dunking on someone. The distinction matters to Korean online communities who are sensitive about perceived bias
Sympathy-tinged ridicule for Jung Yong-jin's apparent lifelong inferiority complex toward his same-age cousin Lee Jae-yong, despite both being born into extraordinary privilege
Pulse Summary
Sentiment
52%
Comments
25
Published
12d ago
💬 Korean Fan Comments (25)
But here's the thing — it's not just Lee Jae-yong. Koo Kwang-mo barely appeared onscreen for a moment and Jung Yong-jin still lost the star power comparison. At that point it's not about one person. He just doesn't have it.
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근데 정용진은 이재용 아니더라도.. 잠깐 등장한 구광모한테도 스타성 밀리는거 보고... 아 스타성은 없구나 이 생각 함
insightfultheqoo
This isn't "hyping up" Lee Jae-yong. It's just... listing facts.
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올려치기가아니라 그냥 팩트나열
insightfultheqoo
Because of his earlobe surgery, earlobe fillers actually had a whole moment in Korea lol. Fashion YouTubers, self-care influencers — it went mini-viral. The claim was that fuller earlobes attract wealth and give off an "aristocratic aura." People believed it.
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귓볼 수술 해가지고 귓볼 필러 유행 했었어 ㅋㅋㅋ 패션 유튜버, 관리에 진심녀 이런 분들 유튜버 돌아다니면 소소 유행 했었음 ㅋㅋ 재물 들어오고 귀티난다고
insightfultheqoo
The earlobe surgery detail is sending me. Of everything. THE EARLOBES.
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정용진 귓불 성형이 젤 웃김
funnytheqoo
The real tragedy is that Lee Jae-yong isn't even a great businessman either — and STILL the gap between them is enormous. Stock performance, public image, star power — it's not even a contest. Losing to someone who's also mediocre? That's a whole new level of painful.
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이재용도 경영 능력이 좋진 않다는 것도 정병 맥스감이지ㅋㅋ 쟤도 잘하는 건 아닌데 주가는 ㅈㄴ 벌어졌지, 스타성도 비교불가 수준이고
insightfultheqoo
His name literally says it all: Jung Yong-jin = "Lost (진) to Jae-Yong (이재용)" 💀
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이름부터 (이재)용(한테)진
funnytheqoo
Born with every advantage imaginable — and somehow lost it all anyway. At this point, running things into the ground IS his talent. If he'd just done nothing, he'd still be coasting on a solid B+.
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저렇게 타고난 게 많은데 다 말아먹는 것도 재주다 진심... 가만히 있어도 중박은 갈텐데
insightfultheqoo
Lee Jae-yong has never once thought about this man. Jung Yong-jin has been shadow-boxing his cousin his entire life. This is what an inferiority complex does to a person…
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이재용은 신경도 안쓸텐데 정용진 혼자 평생을 이재용과 섀도우복싱 하며 사네. 열등감이 이렇게 무섭다…
insightfultheqoo
The story goes that Samsung founder Lee Byung-chul actually preferred Jung Yong-jin — but that sounds like a stretch. Who favors a grandchild from the daughter's side over the son who carries the family name? More likely: Lee Jae-yong was introverted so grandfather was strict with him, while Jung Yong-jin clowning around read as "relaxed and favored." Classic misread.
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이병철이 생전에 더 좋아했다는데 구라일거 같음 누가 자기성 이은 친손주 두고 외손주 더 좋아하겠냐고 이재용이 내성적인 스탈이라 책임감 있게 자라라고 대했을거 같고 정용진 까불면 그저 편하게 대한게 와전된게 아닐까
insightfultheqoo
Loses in Korean alphabetical order. Wins in English alphabetical order. This is the one.
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가나다 순서도 밀림 알파벳 순서는 이김
funnytheqoo
Forget all the other comparisons — who cares about height. The core issue is he genuinely cannot run a business. Copies foreign concepts, runs them into the ground, repeat. Being born a gold spoon heir may have actually been a net negative for the Korean economy.
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아니 그냥 다 필요없어 이재용보다 키 10센티 더 작아도 됨 그냥 경영을 너무 못하잖아 맨날 다른나라꺼 베끼다가 말아먹기나 하고정용진이 금수저로 태어나는 바람에 우리나라 경제에 꽤 해를 끼쳤을것 같음
insightfultheqoo
He makes this much noise — constant headlines, constant drama — and he STILL ranks below Lee Jae-yong in star power. That's almost impressive.
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저 난리를 치는데도 스타성 순위에서 스타성보다 밀린다며
funnytheqoo
Lee Jae-yong is also unqualified — his entire position is "had the right dad" — but at least his dad was THE Samsung owner. Jung Yong-jin's mom is Samsung-adjacent at best. He was structurally behind before he even started.
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이재용도 무능하고 아빠 잘만난게 벼슬인 경우인데 정용진은 엄마가 삼성 오너는 아니다보니 태생적으로 밀리긴 해
insightfultheqoo
Genuinely though — wouldn't he be happier just accepting he has zero business talent and living as a rich do-nothing? Name-dropping celebrities, drinking, vibes only. That seems more his speed tbh ^^
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경영에 재능1도 없고 무능력함을 인정하고 그냥 돈많은 백수로 연예인들이랑 친분 과시하며 술이나 쳐마시며 사는 게 진심으로 본인의 행복과 추구미에 맞지 않을지 ^^
savagetheqoo
One win unlocked: Jung Yong-jin remarried and had IVF twins, so he technically wins the child count category. But apparently even comparing their eldest kids… Lee Jae-yong's kid comes out ahead. It goes all the way down.
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정용진이 재혼해서 시험관으로 쌍둥이 더 낳아서 자식 수는 이김 근데 큰애들끼리 비교하면 이재용이 낫다던데
insightfultheqoo
Honestly Lee Jae-yong probably hates being compared to him more lmaooo ㅠ Anyone with eyes can see this is just a Jung Yong-jin demolition job.
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이런 비교는 이재용이 더싫어할듯 ㅠㅋㅋㅋㅋㅋㅋㅋㅋ누가봐도 멸콩내려치기입니다
insightfultheqoo
He has that much money and power — and he's still so unsatisfied that he had his earlobes surgically reshaped. Not for any functional reason. Purely decorative. That's a specific kind of emptiness.
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저정도 재력 권력 가지고도 만족을 못해서 기능과 상관없이 관상용으로 귀까지 건드는구나
insightfultheqoo
He DOES win in one category: destroying everything he touches. Cheers to that~ 🥂
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다 말아먹는건 이겼자너 한잔해~
funnytheqoo
The Samsung loyalists hyping up Lee Jae-yong never get tired, huh. Funny how the leukemia scandal, the Choi Soon-sil horse affair, the prison sentence — all that apparently happened to some other company. Must be nice to forget.
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삼성가에 죽고 못사는 시종들의 이재용 올려치기는 정말 끝이 없다 백혈병 사건은 정유라 말 사건은 깜빵 다녀오신 거는 어디 다른 그룹이 했나봐
insightfultheqoo
An attention-seeker who can't get attention. The tragedy writes itself.
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관종인데 관심을 못받음
funnytheqoo
Using Man A's failures as a springboard to hype up Man B is peak 남미새 behavior and I said what I said.
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남자a 병크에 남자b 올려치기 하는게 정말 남미새 답다
insightfultheqoo
His birth chart has GOT to have a humiliation star in it. There's no other explanation.
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진심 사주에 망신살있을듯
funnytheqoo
Honestly Lee Jae-yong is no angel either — but somehow Jung Yong-jin still comes in below him. That's not just a personal failure. That's an owner-risk situation that should terrify shareholders.
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솔직히 저쪽도 문젠데 그것보다 더 밀리다니 진짜 오너리스크 ㄹㅈㄷ
insightfultheqoo
For the record: I don't like Lee Jae-yong either.
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물론 저는 이재용 싫어합니다
emotionaltheqoo